Accepted Papers
Work-In-Progress Papers
Refereed papers
Work-In-Progress Papers
Wine Consumer Behaviour in Selected Points of Sale of the Italian Major Retailing Trade
Leonardo Casini
Chiara Seghieri
Francesco Torrisi
University of Florence
Italy
Austrian Wine: Developments after the Wine Scandal of 1985 and its Image Today
Albert Stöckl
FH-Burgenland-University of Applied Science, Eisenstadt
Austria
Brand Equity and Brand Survival: Evidence from an Emerging Wine Region
Tim H. Dodd
Dale F. Duhan
Natalia Kolyesnikova
Debra A. Laverie
James B. Wilcox
Texas Tech University
Lubbock
USA
Clusters of Grapes and Wine
Rolf A.E. Mueller
University at Kiel
Germany
Daniel A. Sumner
University of California, Davis
USA
A Country-Level Analysis of Competitive Advantage in the Wine Industry
Richard M. Castaldi
Susan Cholette
Mahmood Hussain
San Francisco State University
USA
The Shadow of the Past : How History shapes Cultural Approaches to Wine and its Marketing
Steve Charters
Edith Cowan University
Australia
Refereed Papers
Sketches of Spain : An Exploratory Study of Strategic Fit in the Wine Industry
Armand Gilinsky
Robert Eyler
Sonoma State University
USA
Agustí Casas
Esther Subirá Lobera
University of Barcelona
Spain
Consumer Switching Behaviour : Do Beers, Wines and Spirits Constitute One Product Category or Three?
Cullen Habel
University of South Australia
Australia
Past and Future Impacts of Climate Change on Wine Quality
Gregory V. Jones
Southern Oregon University
USA
Supply Restriction and the Diffusion of Screw Caps
Thomas S. Atkin
Sonoma State University
USA
Rosanna Garcia
Northeastern University
USA
Developing a Research Agenda for Export Lead Growth : The Case of the New Zealand Wine Industry
Roderick J. Brodie
Linda Hollebeek
Maureen Benson-Rea
University of Auckland
New Zealand
How Effectively do We Communicate about Wine?
Steve Charters
Edith Cowan University
Australia
Simone Pettigrew
University of Western Australia
Australia
Building Restaurant Wine Lists : a Study in Conflict
Nicole Davis
Steve Charters
Edith Cowan University
Australia
Global Match : Helping Small Wineries Gain Access to Markets Worldwide
Susan Cholette
San Francisco State University
USA
Winter Wine Tourists in Canada’s Niagara Region
Carman W. Cullen
Faculty of Business, St. Catharines
Canada
Eugene Kaciak
Linda Bramble
Barry Wright
Brock University
Canada
Alfred E. Seaman
McMaster University
Canada
John J. Williams
Singapore Management University
Singapore
The Role of Packaging in Marketing Communication : an Explorative Study of the Italian Wine Business
Patrizia de Luca
University of Trieste
Italy
Pierpaolo Penco
School of Management, Trieste
Italy
Sommeliers' Role and Influence as a Wine Marketer in the United States
B.W.A. (Ben) Dewald
Margie Ferree Jones
California State Polytechnic University, Pomona
USA
Importance of Visitor Group Size on Feelings of Gratitude and Obligation by Winery Visitors
Tim H. Dodd
Natalia Kolyesnikova
Debra A. Laverie
Texas Tech University
Lubbock
USA
Market Orientation of the French and Hungarian Small and Medium Sized Vineries
François Durrieu
Bordeaux Business School
France
Agnes Toth Hofmeister
University of Budapest
Hungary
The Drivers of Regionality : The Case of the Australian Wine Regions
Chris Easingwood
Manchester Business School
United Kingdom
The Emerging Brazilian Wine Industry : Challenges and Prospects for the Serra Gaucha Wine Cluster
Jaime Evaldo Fensterseifer
Escola de Administração – UFRGS
Porto Alegre
Brazil
Wine Consumer Behavior in Romana : An Exploratory Study
François Fulconis
Université d'Avignon et des Pays de Vaucluse
France
Jean-Laurent Viviani
Université de Montpellier 1
France
“The UK Fairtrade Niche” Pros & Cons for Argentine producers
Cecilia M. Gadea
Home office reference
Argentina
Determinants of Wine Consumption of U.S. Consumers : An Econometric Analysis
Mahmood Hussain
Richard Castaldi
Susan Cholette
San Francisco State University
U.S.A.
Behind the Australian Wine industry Success : Does Environment Matter?
Rohan Jordan
Colruyt Retail Group
Belgium
Pietro Zidda
University of Namur
Belgium
Larry Lockshin
University of South Australia
Australia
Explaining Market Prices for Grapes: Location, Variety, Market Power and Contracted Quality
Hyunok Lee
Daniel A. Sumner
University of California, Davis
USA
The Use of Sensory Descriptive Analysis to Gain a Better Understanding of Consumer Wine Language.
Isabelle Lesschaeve
Brock University
Canada
Drivers of Consumers’ Wine Choice: A Multiattribute Approach
Oded Lowengart
Elie Cohen
Ben Gurion University of the Negev
Israel
Wine Business in Tuscany: Evidence on Entrepreneurial Models and Local Systems
Alberto Mattiacci
Costanza Nosi
Lorenzo Zanni
Università degli Studi di Siena
Italy
Consumer Socialization of U.S. Wine Consumers
Janeen E. Olsen
Elizabeth C. Thach
Linda Nowak
Sonoma State University
USA
Different Brands for Different Occasions – Drivers of Consumer Public and Private Choices
Ulrich R. Orth
Oregon State University
USA
Packaging Design as Resource for the Construction of Brand Identity
Ulrich R. Orth
Keven Malkewitz
Oregon State University
USA
Why Keep a Cobweb in your Cellar : A Diagnostic Tool to Evaluate the Use of Technology in Wine Marketing
Sarah Quinton
Sally Harridge-March
Oxford Brookes University
United Kingdom
Weick to Wine : Managerial Relevance of Organising for High Reliability in the Wine Industry
Alfred E Seaman
McMaster University
Canada
John J Williams
Singapore Management University
Singapore
Barry Wright
Carman Cullen
Linda Bramble
Brock University
Canada
The Role of Intrinsic (Sensory) and Extrinsic Cues such as Country of Origin and Price on Food Product Evaluation
Roberta Veale
Pascale Quester
Amal Karunaratna
The University of Adelaide
Australia
Disconfirmation of Taste as a Measure of Country of Origin Strength. An Experimental Approach on French Wines
François d’Hauteville
Agro Montpellier
France
Marianela Fornerino
Grenoble Ecole de Management
France
Jean-Philippe Perrouty
Agro Montpellier
France
Market Segmentation in the Wine Industry
Steven S. Cuellar
Sonoma State University
USA
How do Consumers Use Signals to Assess Wine Quality ?
Olivier Gergaud
Université de Reims Champagne-Ardenne
France
Florine Livat
Université de Reims Champagne-Ardenne
France
Using the Best-Worst Method to Examine Market Segments and Identify Different Influences of Consumer Choice
Steven Goodman
The University of Adelaide
Australia
Larry Lockshin
University of South Australia
Australia
Eli Cohen
Ben-Gurion University of the Negev
Israel
What Make Small Wine Companies more Competitive in their Export Markets? Market Orientation and Innovativeness Influence
Hervé Remaud
University of South Australia
Australia
