Bachelor Degree (in french)
Vocational degree: Wine trade and quality marks
Vine and Wine
Student Status :
Formation initiale ou Formation continue ou Etudiant étranger
Course starts :
Course duration :
Training aims :
This degree was initiated in response to a need to develop sales of wine for the wine industry in Languedoc Roussillon, in different distribution channels. It fits with the quality mark framework in wine markets in France and Europe. The performance of wine producers is in fact in direct correlation with the strategies in place to promote individual brands and those of the terroir. The development of quality in all its forms in viticulture appears to be a priority in the future in order to have an increasing influence on the international market.
On this course you will learn how to master the techniques of sales/marketing knowing how to promote the quality marks and talk through a wine tasting session.
You will study the channels for sales: direct sales, traditional retail channels (wine shops and wholesalers), the catering industry, organised food distributors (wholesalers and supermarkets) horeca (restaurants and hotels) and the export market.
This course provides up to date training for an industry where technical, economic and commercial aspects are evolving rapidly.
Admission requirement :
Initial training: degree
You can apply if you have a French DUT, DEUG, BTS? BTSA, or 2 years of university (or equivalent) in viticulture, technical sales, sales, economics, and AES.
Employees from the production sector, or from the commercial sector of the wine industry can take part either as part of their company’s training or as personal training leave. The validation of experience and the organisation of the course into accredited units means that individual training plans can be offered adjusted to each person’s situation. Training can be spread over 3 years.
Registration conditions :
Application forms are available fro Montpellier SupAgro, Montpellier I University, or Legta Agropolis or can be downloaded from this site. Applications must be returned by 15th June. You will be selected on the basis of your application and an interview.
Download application form (in french)
Information and applications
Catherine Redotier email@example.com
Tel: 04 99 61 28 50
- Sales or marketing management (launching products, producers groups, cooperative wine cellar, wine dealer)
- Sales management for individual vineyard or cooperative producers
- Sales administration
- Sales management in retail: wine sellers, wholesalers, horeca, modern distribution
- Project manager in wine industry institutions and organisations
- Wine buyer (negotiation and distribution)
Course supervisor(s) :
Fabien Prevot – continuous training department
Montpellier University I – ISEM
Marc Bousige- teacher
Bruno Ayon - trainer
Training partners :
University of Montpellier I ISEM
Last update : 11/02/2010